Last Updated on February 27, 2025
Introduction
Lytz, Inc. ("Lytz," "we," "us," or "our") is committed to protecting the privacy and security of our users and business customers. This Privacy Policy explains how we collect, use, disclose, and protect your information when you access and use our platform and services (the "Platform").
By using the Platform, you consent to the practices described in this Privacy Policy.
Information We Collect
Lytz collects information directly from businesses and their customers to facilitate payments and ensure regulatory compliance. This includes:
Business Information: Legal entity name, EIN, business address, authorized representative contact details.
Payment Data: Bank account details, payment transaction history, chargebacks, and refunds.
User Data: Names, email addresses, phone numbers, and payment information of customers making payments through the Platform.
Device Information: IP addresses, device type, and browser type.
Compliance Data: Information collected for KYC (Know Your Customer) and KYB (Know Your Business) processes.
How We Use Your Information
We use collected information to:
Facilitate payments and recurring transactions;
Verify business and customer identities;
Monitor transactions for fraud, risk, and regulatory compliance;
Communicate with businesses and customers;
Improve platform performance and user experience; and
Conduct internal analytics and reporting.
Data Sharing and Disclosure
Lytz shares information with third parties only in the following circumstances:
Payment Processors and Bank Partners: To process payments via TransPecos Bank and other integrated service providers.
Compliance and Regulatory Partners: To comply with federal and state laws.
Service Providers: To help operate the Platform (e.g., cloud hosting, analytics).
Legal Obligations: If required by law, subpoena, or regulatory request.
Business Transfers: If Lytz is involved in a merger, acquisition, or sale.
Data Ownership and Retention
Lytz owns all data collected through the Platform and retains it in accordance with regulatory and business requirements. We may analyze and monetize anonymized, aggregated transaction data for business insights.
Data retention periods are determined based on legal obligations (such as anti-money laundering laws), operational needs, and contractual requirements.
Data Security
We implement industry-standard security practices to protect data, including encryption in transit and at rest, access controls, and regular audits. All payment processing partners are PCI and SOC2 compliant.
Your Privacy Rights
Depending on your location, you may have rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA), to:
Request access to personal information we collect and process.
Request deletion of personal information, subject to legal exceptions.
Opt out of the sale or sharing of personal information.
CCPA Supplemental Notice (California Residents)
This section applies solely to California residents under the CCPA.
Categories of Personal Information Collected
In the past 12 months, Lytz has collected the following categories of personal information:
Identifiers (e.g., name, email address, phone number, IP address)
Commercial information (e.g., transaction data, payment history)
Financial information (e.g., bank account information)
Internet or network activity (e.g., interactions with our Platform)
Purposes for Collection
We collect and use this data for:
Payment processing and financial transactions
Fraud and risk management
Business analytics and service improvement
Compliance with legal obligations
Sharing and Sale of Data
Lytz does not sell personal information. We do share data with service providers for payment processing, regulatory compliance, and operational purposes.
CCPA Rights
California residents have the following rights:
Right to Know: Request disclosure of the personal information collected, sources, and purposes.
Right to Delete: Request deletion of your personal information (with legal exceptions).
Right to Opt-Out: Lytz does not sell data, but you may opt-out of future data sharing that may qualify as a sale.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
How to Exercise Your Rights
California residents may submit requests by contacting us at legal@lytzfi.com. We will verify your identity before processing requests.
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in practices, technology, legal requirements, or other factors. We will provide notice of material changes by updating the date at the top of this Policy.
Contact Information
For questions about this Privacy Policy, or to exercise your privacy rights, contact us at:
Lytz Financial LLC
Attn: Legal Department
legal@lytzfi.com
